Tamil Nadu, 8th Sept, 09: Since the inception of BPO revolution in India during the late 90’s, not many organization had an idea that rural India which lacks basic amenities like drinking water, electricity and road connectivity will ever be able to handle BPO services.
But almost a decade since then, the state governments of Southern India are working aggressively to promote rural BPO concept not just as an employment generation scheme but as means to groom the BPO ecosystem. Governments in all southern states have either launched various schemes or are in the process of developing models to encourage private companies to set up BPO units in rural areas.
The rural BPO units have thus created a huge employment opportunities for the socially backward classes, school and college drop-outs and graduates who have lack of job opportunities in their areas.
Santosh Babu, MD of Electronic Corporation of Tamil Nadu (ELCOT), the IT arm of government of Tamil Nadu said that, rural BPO concept might not be new concept in the Indian context. Only a handful of them are running successfully with the help of large corporate houses and NGO’s. Presently the company is trying to create job opportunities for the youth who are standard 10th dropouts or above by providing them respectable job opportunities in their areas.
Eric Smith